How App Makers Monetise Your Information: A Free Webinar from Salt Communications

On Thursday 31st March 2022 3PM GMT, Salt Communications are hosting another highly topical webinar where CEO, Joe Boyle discusses how app makers monetise your information.

Free apps profit off your most important asset: your personal data. In this webinar we discuss what you can do to safeguard yourself and your confidential data. The number of apps accessible today (over 6 million) for both consumers and businesses has exploded, with the majority of them available for free download via app stores. It is clear that the majority of app developers are looking for ways to profit from their investment.

Employees are increasingly relying on consumer messaging apps for work communications, in addition to traditional corporate communications like email and unified communications. WhatsApp, Facebook Messenger, Viber, and other consumer apps are just a few examples.

While there are certain advantages to utilising these apps, the risks they represent to organisations exceed the advantages. WhatsApp, for example, was never designed with the aim of being used by businesses, but it has been widely adopted by enterprises due to its user-friendly services, despite the fact that it lacks the level of security required for professional use.

According to the MEF’s latest Global Consumer Trust Survey, trust is the single biggest barrier to utilising mobile to buy products and services for over 30% of mobile users. The privacy of user data is a source of concern. Why would an app, for example, want access to my location, images, or contacts? However, in order to monetise their services, app developers and publishers want user data. There is an obvious need to strike a balance between the industry’s demand for data collection and consumer trust, privacy, and openness.

The most troubling aspect of this is that the majority of users who download an app are completely unaware of the Terms and Conditions (T’s & C’s) that they have just “Agreed” to. The reason for this is twofold: first, the organisation has made the terms and conditions absolutely incomprehensible to the average consumer; second, the user just does not have the time or willingness to wade through the nuances.

We recognise that in today’s global business climate, the security of mobile communications is critical, which is why Salt Communications was designed with features and technology to keep your communications private and compliant.

Join our on-demand webinar where our mobile security experts will give a breakdown of the dangers in downloading a free app, the strategies organisations use in order to access your data and what data they can extract from your device. 

To sign up for our upcoming webinar: https://d36.co/14Scd

To discuss this article in greater detail with the team, or to sign up for a free trial of Salt Communications contact us on info@saltcommunications.com or visit our website at saltcommunications.com.

About Salt Communications:

Salt Communications is a multi-award winning cyber security company providing a fully enterprise-managed software solution giving absolute privacy in mobile communications. It is easy to deploy and uses multi-layered encryption techniques to meet the highest of security standards. Salt Communications offers ‘Peace of Mind’ for Organisations who value their privacy, by giving them complete control and secure communications, to protect their trusted relationships and stay safe. Salt is headquartered in Belfast, N. Ireland, for more information visit Salt Communications

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